As a bank, we share a responsibility for educating and informing the next generation of customers. We also believe that we will become a better and more profitable business if we have informed and critical consumers. They challenge us to develop better and more effective products and solutions.
The Group has launched new financial literacy initiatives aimed at children, teens, their parents and their teachers. The initiatives include materials that the child can use alone, together with parents or in school. The initiatives also include a special Web site for teachers with ideas on how to include financial literacy in their teaching.
From the age of three or four, children often ask questions about money and its value. We know this from a study that the Danske Bank Group commissioned from a research institute. The study also shows that more than one out of five children has a poor understanding of the value of things and does not know where money comes from. Another study shows that 84% of children from 10 to 15 think it would be interesting to learn about money in schools. Furthermore, 93% of the children receive pocket money.
These results show that children have their own money and have an interest in learning about money. For these reasons, we wish to give children a basic understanding of the value of money, of how it is earned and saved, and of how to prioritise spending.
Last updated January 25, 2010