The Danske Bank Group wishes to pursue research on the most important financial literacy challenges that selected target groups in our markets are facing. This will ensure that we base all activities, products and advisory services developed in the Financial Literacy and Education Investment Programme on the actual financial challenges of the target groups. It also ensures that our activities are relevant to all markets where the Group operates.
We have therefore commissioned the market research institutes YouGov Zapera and Capacent Epinion to conduct a range of surveys on financial literacy in Denmark, Finland, Sweden, Norway, Ireland, Northern Ireland and Estonia.
In 2011 we will carry out frequent financial literacy surveys and expert analyses.
Last updated/revised 9 November, 2011