At the Danske Bank Group, we work with five core values:
- Expertise – through high standards of quality and professionalism
- Integrity – in business affairs and as part of society
- Value creation – for shareholders, customers and employees
- Commitment – to customers’ financial affairs
- Accessibility – electronic and physical
Guideposts
Our core values serve as a compass in our efforts to become our customers’ preferred local financial partner – both ethically and professionally.
They also function as guideposts and quality parameters in our daily work and in our performance appraisals as well.
Each business unit makes its own interpretation
Each business unit in the Group must differentiate itself clearly and shape itself according to its market and customers. Since this requires flexibility, the different units apply the core values in different ways.
From words to action
But throughout the Group, the managers of each area are responsible for ensuring that their employees know and observe the core values.