We need to regain customers’ trust
People do not trust banks the way they used to. Financial turmoil and economic recession have created a general – and reasonable – perception not only that banks are part of the problem but also that they should contribute to the solution. Danish banks have generally paid a heavy price for the financial crisis. They have seen heavy losses on loans, and funding in the international markets has become more expensive.
We know that, as a bank, we have a great responsibility, not only to our customers but also to society in general. We must look after money – our customers’ as well as our own. As the financial crisis has shown sound banks are necessary for the well-being of the national economy. And a financially strong bank is one that runs a sound business regardless of the economic conditions.
Transparency is an important prerequisite for trust. Therefore, we will make it clear how we create value for customers, investors and ourselves. We will create transparency about our pricing structure and interest rates, and we will also work to make the credit-granting process faster and easier to understand. We are doing this because we know it is important for our customers to get a quick and clear response.