Our strategyOur strategy

In the course of a few years, the world around us has changed irreversibly. The fragility of the financial markets, continuing globalisation, energy and sustainability have all become permanent issues that no one can ignore. At the same time, technology has united the world in a digital network that places our finances at our fingertips.

Danske Bank strategy is intended to restore trust in the Bank and ensure that we live up to our new vision of being "Recognised as the most trusted financial partner". In order to reach that objective, we want to set new standards for banking operations.

Focus on four main areasFocus on four main areas

We want to set new standards for proactive, holistic advice and solutions.

Advisory services & solutions
We want to set new standards for where and how customers interact with us. 

Customer interaction
We must be a bank that enhances transparency and uses capital efficiently.

Transparency & financial strength
We want to continue to set new standards for social responsibility.


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Our core values

Our core values serve as guideposts and quality parameters in our daily work. Here you find an overview of the Danske Bank Group's core values.

Core values

Head office

Danske Bank Group
Holmens Kanal 2-12 1092 Copenhagen K

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