Initiatives for young people

According to surveys, there is a large difference between what young people think they know about personal finance and what they actually know. But Danske Bank Group’s surveys also show that most young people want to know much more about money and personal finance.

 

 

Young people
 

 

Young People

Game on Facebook  
 
 

Game on Facebook gives young people a better understanding of personal finance

​​Players face challenging questions and dilemmas based on their own dreams, and the game focuses on the principle that sound personal finances provide better opportunities for planning your life and reaching your financial dreams.

Tips and good advice about both big and small financial decisions

Mind Your Money gives easily understood advice to 18-27 year-olds through tools, calculators and tests, and on the associated Facebook page, three young bank advisers share tips with more than 30,000 users.

 

 

Tips and good advice
 

 

News & Events

Tiden med en teenager

  • Se Mette Reissmanns 5 tips

Foredrag om finansiel forståelse på gymnasier og handelsskoler

  • Læs mere om Boost din økonomi foredrag

Online advice, but no selling?

  • Our attitude to young people and advice.

Do 15-17 year-olds see a connection between their dreams and personal finance?

According to surveys, there is a large difference between what young people think they know about personal finance and what they actually know. But Danske Bank Group’s surveys also show that most young people want to know much more about money and personal finance.

 
66% 

of 15-17 year olds would like to know more about money and personal finance.

​​​
44% 

can not identify the cheapest of the three credit options.

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How much do 18-27 year-olds actually know about personal finance?

On an ongoing basis, Danske Bank identifies the biggest challenges in financial literacy that that children and young people face. We use the results to ensure that our activities, products and advisory programmes are relevant for young people.

Results

Users have visited Dream On.

Students in secondary education has experienced the lecture ‘Styr på pengene'.

Followers receive ongoing tips and advice on the Facebook page.

 
See our objectives for 2014 ​​​​​​​​​​​​​​

Initiatives developed in collaboration with experts

Dream On was developed in collaboration with experts in personal finance, professors and game developers.

 
 
Mette Reissmann  

Mette Reissmann
Partner in Spiir

Birgitte Tufte

Birgitte Tufte
Professor of youth and media

Johannes Andersen

Johannes Andersen
Associate Professor in youth culture

Jesper Bülow

Jesper Bülow
Developer of games success Bezzerwizzer

 
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