At the Danske Bank Group, it is our basic belief that when people understand their finances, their lives will work out better. This is the background for the Group’s new CR initiative, the Financial Literacy and Education Investment Programme.
A higher level of financial literacy not only enriches the life of the individual, but also benefits the financial markets and society at large: well-informed consumers help increase competition, innovation and product quality in the financial markets by motivating the development of new products and service concepts. Moreover, financially secure individuals, families and companies contribute to healthy economic growth in society. Financial literacy will also help improve the general conditions of financially vulnerable or socially marginalised groups.
Financial literacy activities
Our new strategy aims to improve financial literacy across demographic segments and age groups, with an emphasis on children and young people. In 2008 and going forward, the Group will launch financial literacy education initiatives at all our retail banking divisions.
In addition to these initiatives, Danske Bank continues to support and inspire new knowledge, creativity and growth nationally and locally in our markets.