From 2008 to 2010, the Group will spend more than €6 million on financial literacy initiatives aimed at children, young people and students.
One initiative involves developing surveys and analyses to provide insight into the challenges and opportunities related to financial literacy in the target groups. Another consists of developing new products, advisory service concepts, educational materials and events intended to stimulate financial skills and knowledge.
The initiatives will thus constitute a free toolbox with educational materials and an annual theme day for schools with a focus on financial literacy.
In 2008 we will launch an educational Web site for children. The site will contain fun, educational online exercises for children, tips and advice for parents on how to educate children financially, and teaching materials.
Later in the year, we will launch the Group’s first socially responsible banking product in keeping with the Financial Literacy and Education Investment Programme, including free advisory services aimed at one of the most financially vulnerable groups in our markets.
Last updated/revised on January 31, 2008