Objectives for societyObjectives for society

The Danske Bank Group’s main contribution to society is to provide an efficient financial infrastructure. The Group’s objective is to strengthen the relationship between social activities and the Group’s primary role in local communities.

Goals and activities 2009

Status 2009

Goals and activities 2010

Expand the Moneyville Web site with new features for 8-9 year olds and introduce them in Denmark, Sweden, Norway, Ireland and Northern Ireland.

Develop on online educational universe for 10-15 year olds that will be introduced in schools in Denmark, Sweden, Norway, Finland, Ireland and Northern Ireland.

The expansion of Moneyville for 8-9 year olds was launched in Denmark, Sweden, Norway, Ireland and Northern Ireland in April 2009.

Control Your Money was developed in 2009 and launched  launched in Denmark in January 2010.

Continue rollout of Moneyville.

 

 

 

Roll out Control Your Money for young people.

Introduce the "Train-the-Teacher" eLearning programme based on the Group's expertise. The Teaching Financial Literacy Web site was developed in 2009 and launched launched in Denmark in January 2010.

Roll out Teaching Financial Literacy for teachers.


 

Implement study grants at all branded units.

Implement donations at several of the Group's branded units.

In 2009 no study grants were awarded in Sweden due to reductions in budgets.

 

Continue to involve relevant stakeholders in the development of products and activities in the Financial Literacy and Education Investment Programme.

External experts from six countries have been involved to ensure the quality and authenticity of the financial literacy initiatives.

Conduct stakeholder dialogues with experts and organisations.
Maintain the Group's status in the field of financial literacy by conducting activities that promote awareness of the issue
Upon the launch of Moneyville for 8-9 year olds, widespread media coverage helped to raise public awareness of the need for financial literacy.

Conduct and publish research and surveys.

Strengthen publicity and communications about our research and initiatives.


Last updated on February 4, 2010
  • Print page
  • Sitemap
  • Bookmark page
  • Send this page
  • Rate this page

Contact usContact us

The CR Secretariat
Holmens Kanal 2-12
1092 Copenhagen K
Denmark
Tel.: +45 45 13 08 36

E-mail
See contact personsMore contact info

Learn moreLearn more

Business objectives
The Danske Bank Group has also set forth objectives for our other CR focus areas.

Read about business objectives
Objectives for employees
The Danske Bank Group has also set forth objectives for our other CR focus areas.

Read about the objectives for employees
Copyright ©2008 - 2010 Danske Bank Group. Danske Bank A/S is authorized by the Danish Financial Supervisory Authority.
Read our terms of use and privacy statement. E-mail: danskebank@danskebank.com.