| Increase focus on social activities anchored in the Bank’s professional competencies and primary role in society. |
New initiatives and projects have been developed in a dialogue with key stakeholders in research, training and education, and learning. |
Launch a long-term programme to improve financial understanding among selected target groups in those markets where the Danske Bank Group has retail banks. Finland and the Baltic states will be represented starting in 2009. |
Introduce a number of initiatives with special focus on children and socially at-risk families with the aim of contributing to financial literacy. |
| Increase the allocation of employees participating in charitable activities through voluntary work during office hours. |
A strategy has been developed to make it possible for employees to participate in voluntary work that focuses on information and knowledge within the economic and financial world. |
As part of the Financial Literacy and Education Investment Programme, propose ways in which employees can participate in voluntary work. |
Make concrete suggestions as to how employees in several of the Group’s brands can be given the opportunity to participate in voluntary work focusing on information and knowledge of economic and financial issues. |
| Increase financial support for local initiatives in research, training and education. |
In 2007, the number of Danske Study Grants in Denmark increased from 160 to 200. Danske Bank Sweden, Northern Bank, and National Irish Bank begun to award study grants in 2007. |
Continued focus on knowledge and education as the focal point for regional and local allocation of financial support. |
Implement study grants in all brands.
Implement Community Grants in several of the Group’s brands. |
| Provide better opportunities for children and young people to explore their creativity. |
Development of a new programme, which will lead to a wide range of new creative initiatives for children starting in 2008. |
Special focus on children and young people in connection with the Financial Literacy and Education Investment Programme. |
Introduce a fun and informative Web site that helps children understand the concept of money and related economic principles. |
| Improve literacy and encourage children with severe reading disabilities to read. |
The Group has granted DKr205,000 to "Project Reading Buddy" – a project focusing on the development of a method for older children to help younger children begin reading.
The project will run for the next three years and be implemented by the Danish Knowledge Centre for Dyslexia (DVO – Danish only) in association with reading consultants and reading tutors at seven Danish primary and lower secondary schools.
Danske Community Grants have been earmarked for literary activities.
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Identify and enter into partnerships with stakeholders with the aim of improving financial literacy. |
Involve relevant stakeholders in the development of products and activities as part of the Financial Literacy Programme. |
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Develop and market the Danske Bank Group’s first product with special focus on social responsibility in line with the Financial Literacy and Education Investment Programme. |
Identify a target group with special needs for a new type of product. In co-operation with relevant partners we will develop a suitable product that matches the needs of the target group, including customised consultancy services. |