The Danske Bank Group’s main contribution to society is to provide an efficient financial infrastructure. The Group’s objective is to strengthen the relationship between social activities and the Group’s primary role in local communities.
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Expand the Moneyville Web site with new features for 8-9 year olds and introduce them in Denmark, Sweden, Norway, Ireland and Northern Ireland.
Develop on online educational universe for 10-15 year olds that will be introduced in schools in Denmark, Sweden, Norway, Finland, Ireland and Northern Ireland. |
The expansion of Moneyville for 8-9 year olds was launched in Denmark, Sweden, Norway, Ireland and Northern Ireland in April 2009.
Control Your Money was developed in 2009 and launched launched in Denmark in January 2010. |
Continue rollout of Moneyville.
Roll out Control Your Money for young people.
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| Introduce the "Train-the-Teacher" eLearning programme based on the Group's expertise. |
The Teaching Financial Literacy Web site was developed in 2009 and launched launched in Denmark in January 2010. |
Roll out Teaching Financial Literacy for teachers.
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Implement study grants at all branded units.
Implement donations at several of the Group's branded units. |
In 2009 no study grants were awarded in Sweden due to reductions in budgets.
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| Continue to involve relevant stakeholders in the development of products and activities in the Financial Literacy and Education Investment Programme. |
External experts from six countries have been involved to ensure the quality and authenticity of the financial literacy initiatives. |
Conduct stakeholder dialogues with experts and organisations. |
Maintain the Group's status in the field of financial literacy by conducting activities that promote awareness of the issue
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Upon the launch of Moneyville for 8-9 year olds, widespread media coverage helped to raise public awareness of the need for financial literacy. |
Conduct and publish research and surveys.
Strengthen publicity and communications about our research and initiatives.
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Last updated on February 4, 2010