At the Danske Bank Group, it is our fundamental belief that a higher level of education and financial literacy is crucial in maintaining stable economic growth. This is the background for our Financial Literacy Programme.
Consumers with high financial literacy help raise competition, innovation and product quality in the financial markets by motivating the development of new products and service concepts. Financially secure individuals, families and companies also contribute to healthy economic growth in society.
As one of the largest banks in northern Europe, it makes common sense for us to share the responsibility for educating and informing the next generation of adults. We also believe that we will become a better and more profitable business if we have informed and critical consumers. This gives both customers and us a better foundation for making decisions.
The Financial Literacy Programme is intended to promote financial literacy across demographic segments and age groups, with an emphasis on children, young people, parents and teachers.