At the Danske Bank Group, it is our fundamental belief that a higher level of education and financial literacy is crucial in maintaining stable economic growth. Consumers with high financial literacy help raise competition, innovation and product quality in the financial markets by motivating the development of new products and service concepts. Financially secure individuals, families and companies also contribute to healthy economic growth in society.
As one of the largest banks in northern Europe, it makes common sense for us to share the responsibility for educating and informing the next generation of adults. We also believe that we will become a better and more profitable business if we have informed and critical consumers. This gives both customers and us a better foundation for making decisions.This is the background for our Financial Literacy Programme.
Promoting financial literacy
The Financial Literacy Programme is intended to promote financial literacy across demographic segments and age groups, with an emphasis on children, young people, parents and teachers. The 5-9 year-olds learn through play in the online game Moneyville. And young people from 18 to 27 can improve their financial skill on Mind Your Money. In 2010 we launched a Mind Your Money page on facebook where four carefully selected advisers share perspectives and advice on personal finance with more than 2000 young people in Denmark.