At the Danske Bank Group, we live off our financial knowledge. Our success depends on how well we can apply our professional knowledge for our customers and society. For that reason we are placing knowledge at the core of our Corporate Responsibility policy through the Danske Bank Group’s Financial Literacy Programme.
In particular, we wish to show our commitment to sharing our knowledge by raising the level of financial literacy in the communities where we work. Consumers with high financial literacy help raise competition, innovation and product quality in the financial markets by challenging us to develop better and more efficient products and solutions. Our studies show that many people – including children, youths, students and parents – can benefit from improving their financial literacy. The Financial Literacy Programme therefore targets children, young people, parents and teachers with the aim of preparing the ground for a healthy financial start to adult life.
Peter Straarup, Group CEO:
"In cooperation with a number of organisations and institutions, we will use the programme to help children and adolescents become better equipped to manage their personal finances. We are also developing products and advisory services for people who are financially at risk. By doing so, we hope to establish a better understanding of the need for financial understanding and planning.”
Financial literacy
In 2009, we progressed the financial literacy program by developing several new initiatives:
- Expansion of the Moneyville Web site so that the learning universe encompasses 5- and 9-year-old age group.
- Control Your Money, an interactive Web site, aimed at 10 – 15 year olds.
- Mind Your Money, an online explorative and advisory Web site aimed at giving young people insight in situations of personal relevance.
- Teaching Financial Literacy, a Web site with the objective of motivating and preparing teachers to teach financial skills.
Last updated on June 11, 2010