Irrespective of the unit they work in, the employees perform their duties on the basis of a shared set of values - the Group's five core values:
- Integrity - in business conduct and in dealings with the community at large
- Accessibility - electronic and physical - in business and communications
- Value creation - for shareholders, customers and employees
- Expertise - through high standards of quality and professionalism
- Commitment - to customers' financial affairs
In a diversified enterprise such as Danske Bank, the core values generate a common identity and ensure that customers co-operate with a well-defined business partner. The core values guide staff members in their daily work, and they are at the heart of value-based business operations and management.
The core values also provide a mental focal point for daily business activities across the Group. In this way, they support the transition from rule-based to attitude-based behaviour anchored in the five core values.
The purpose of implementing the core values is to help the individual employee ensure that his or her decisions, efforts and actions towards customers and colleagues live up to the values.
Implementation involves a number of activities, for example the annual appraisal interview, core value checks and core value projects.
The manager of each area, often assisted by a core value project manager, is responsible for ensuring that employees know and use the core values. The Human Resources and Communications departments are responsible for advising on and supporting the process.
The companies in the Danske Bank Group all apply the core values in different ways.
Last updated/revised on October 12, 2007