Our strategy

In the course of a few years, the world around us has changed irreversibly. The fragility of the financial markets, continuing globalisation, energy and sustainability have all become permanent issues that no one can ignore. At the same time, technology has united the world in a digital network that places our finances at our fingertips. This is not just a temporary transition. It is a "new normal" environment.

The new normal requires new standards
The Danske Bank Group’s new strategy is called "New Standards". The strategy is intended to restore trust in the Bank and ensure that we live up to our new vision of being "Recognised as the most trusted financial partner". In order to reach that objective, we must set new standards for banking operations.

Focus on four main areas

We want to set new standards for proactive, holistic advice and solutions. Advisory services & solutions	We want to set new standards for where and how customers interact with us. Customer interaction	We must be a bank that enhances transparency and uses capital efficiently. Transparency & financial strength	We want to continue to set new standards for social responsibility. Responsibility

Mission and vision New standards will be at the core of everything we do in the future.	Core values Our core values serve as guideposts and quality parameters in our daily work.