The vision of the Danske Bank Group is “One platform – exceptional brands”. Our mission is to be “the best local financial partner”. Business areas in the Group are free to create their own visions and missions under the umbrella of the overall vision and mission.
Vision: One platform – exceptional brands
We wish to create a unique banking products model that can be used in the markets in which we wish to operate. This makes the Group particularly good at running a retail business spanning various countries and brands. It also means that the Group can draw on experience and inspiration that will continually help us to improve, grow and develop the products and services that we offer our customers. The banking model consists of two elements.
- A central IT platform provided by the Group and used to operate our various branded divisions. Today, all staff use the same IT systems and our products are developed in one resource area. We are also currently developing concepts covering the way we work with finance, HR, communications and credit.
- Exceptional brands that are integrated into the shared IT platform. We wish to create business units that are unique and have more to offer from a customer perspective. Each brand must be clearly differentiated and reflect the local market and the customer base targeted by the unit.
Mission: The best local financial partner
We want to become “the best local financial partner”.
Our financial partnership and customer relationship is founded on reciprocity and based on respect, openness, integrity, responsiveness and a thorough knowledge of customers’ circumstances, needs and wishes as well as a balance between what we offer and what we receive in return – the latter being reflected in the Group’s Corporate Responsibility policy (CR).