The Danske Bank Group’s overall vision of “One platform – exceptional brands” means that we focus on providing conventional banking services on a single distribution platform that represents the cutting edge of banking technology.
The business advantages are based on a shared banking model that delineates the way we run our retail banking operations across business units and national borders. On the shared platform, we build exceptional brands that differentiate themselves on their local markets according to their market positions and target groups.
Danske Bank is one of the few financial organisations that has gathered all its products, processes and systems on a single platform.
The shared platform ensures high efficiency in development work, since products, processes and systems need to be developed only once and then can be used in any country and product unit. The platform also ensures differentiation, since we can combine solutions for individual customers across business units and national borders.
Our IT strategy is a fundamental prerequisite for the Group's ability to develop dynamically and maintain its position as one of Denmark’s leading financial companies and a key financial player in the northern European markets.
Last updated on 15 October 2009