One platform – exceptional brandsOne platform – exceptional brands

The Danske Bank Group’s overall vision of “One platform – exceptional brands” means that we focus on traditional banking services provided through one distribution platform at the cutting edge of the future. 

The business advantages offered are based on a shared banking model, describing in detail how we run a retail bank across brands and borders. Based on the shared platform, we establish exceptional brands that make a positive difference in the local market place on the basis of market position and target groups.

The IT strategy is a fundamental condition for the Group being able to develop dynamically and maintain its position as Denmark’s leading financial business and as a key player in foreign markets. 


Last updated on October 5, 2007

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