ObjectivesObjectives


The Danske Bank Group is the largest financial services organisation in Denmark and one of the largest in Scandinavia. In addition to banking services, the Group offers insurance, mortgage finance, real estate, investment management and leasing services.

The Bank aims to be the best local financial partner, with a focus on the northern European market.



Core values
In a diversified organisation like ours, core values create a common identity and ensure that customers perceive us as a clearly defined business partner. Our core values provide guidelines for our daily work and the framework for our value-based business operations and management. The Group's five core values are:

  • Integrity - in business conduct and in dealings with the community at large
  • Accessibility - electronic and physical - in business and communications
  • Value creation - for shareholders, customers and employees
  • Expertise - through high standards of quality and professionalism
  • Commitment - to customers' financial affairs

 
Last updated on 13 October 2009
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Our core values
Our core values ensure that staff across the Group work and treat customers according to a shared set of worthy principles.

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Vision and mission
See an animated presentation explaining our mission, vision, core values and more.

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