When I started in February 2006 the branch here in Eskilstuna had almost just opened. Since I graduated I have always wanted to work in Danske Bank. My career began in a different bank, but there were always rumours that Danske Bank wanted to start here, so I kept an eye out. It was especially interesting to be able to build a brand new portfolio of clients.
 |
Johan Nygren, 35 years |
Qualifications: University degree in marketing and business administration, including one year in England
Job title: Private adviser
Location: Provinsbanken, Eskilstuna
Experience: 1½ year |
Particularly good knowledge of clients
I have been here from the start, except for the first three months. It is a great challenge to start a new portfolio of clients. Your relations to them become different when the bank is new. It is different to keep existing clients happy. We had no clients, and when new clients have come we have been able to learn them closely and establish very close relations with them.
Attract new clients and develop good relations with them
My work is primarily about attracting new private clients and making sure that we offer them something attractive. This could be sale of loans, investment or other products. To reach new clients we work a lot with client events locally and use our own contacts and networks. We also use telemarketing and other ways to create client relations.
Good bargain for all parties
When you try to attract new clients you must give them a really good offer. As new in the area we are always competing with the other banks. And this price is important for the clients, the challenge often is to make the agreement good business for the bank and a good solution for the client. Swedes are not quick with compliments, but if you get one, you have performed really well, and this motivates me.
Requires good social skills
It is important to develop relations to get closer to the clients and client needs and make them feel that they have a close contact with you and trust you as an adviser. This makes it possible to make cross-sales and find the best combination. Social skills are what is most important to me, besides the professional skills. I try to spend as little time as possible on papir work, which of course has to be okay, and most possible time on client contact.
Began with the top segment
When we started, we concentrated on the top segment of the private market. And we have achieved good resultats. For this reason we have begun considering more diverse client segments. We need to appeal more widely to reach a bigger part of the market.
Inspiring to have an international employer
One of the great advantages of being part of Danske Bank, and of having an international employer, is that the Danish organisation has several products that we do not know in Sweden. We can help introduce them in the Swedish market and in a good way be in front. This gives us a competitive edge, but as an adviser it is also nice to be able to give our clients something new.