Objectives for financial literacy

Learning how to take care of money at a young age can be crucial in ensuring sound finances later in life. At Danske Bank, we contribute to financial literacy in society by educating children and young people about personal finance. We thus assume responsibility, along with society, for preparing the next generation of banking customers to manage their financial affairs. 

 

Goals and activities 2013

Performance

Increase the number of Moneyville users in Finland to 200,000.

The number of Moneyville users in Finland increased to 188,465

Increase the number of Moneyville users in Norway to 1,500,000.

The number of Moneyville users in Norway increased to 1,519,544.
Hold an additional nine presentations on personal finance at Danish upper secondary schools.
Nine presentations were held at Danish upper secondary schools in 2013.
Expand Moneyville with new elements and develop for mobile and tablet. Moneyville was launched for iPhone and iPad in November 2013 including a new farmer's game
Host seminars on Control Your Money for math teachers in Lithuania. Four seminars  for mathematics teachers were hosted in 2013.
Expand awareness of Control Your Money among 1,000 Lithuanian teachers in total. 400 teachers participated in Control Your Money seminars, and more than 700 teachers created around 1,000 class profiles.



​Objectives for Financial Literacy 2014

​Roll out Moneyville for iPad and iPhone in Ireland.

​​Roll out Moneyville for iPad and iPhone in Finland.
​Host seminars on financial literacy programmes in Sweden.
​Participate in "Just ordinary things" project to support young people in managing their personal finances, launched by the President of the Republic of Finland.
​Continue to support Math Centre organisation and engage employees in math events in Sweden.
​45,000 downloads of the Moneyville app in Norway.
​200,000 downloads of the Moneyville app across the Group.
​Raise public awareness of financial literacy programmes in Sweden.
Please see our Corporate Responsibility 2014 report for an overview of our performance in relation to the objectives set for 2014.
 

Learn more

Business objectives

Danske Bank Group has also set forth objectives for our other CR focus areas.

Read about business objectives

Objectives for employees

Danske Bank Group has also set forth objectives for our other CR focus areas.

Read about the objectives for employees

Contact

Head office


Danske Bank Group
Holmens Kanal 2-12 1092 Copenhagen K

Find us on a map

Call us at any time


33 44 00 00

Send us a mail More contact info

Direct contacts for


Investors Job seekers Journalists Shareholders Suppliers Corporate Responsibility