As a bank, we share a responsibility for educating and informing the next generation of customers. We also believe that we will become a better and more profitable business if we have informed and critical consumers. They challenge us to develop better and more effective products and solutions.

The Group has launched financial literacy initiatives aimed at children, teens, their parents and their teachers. The initiatives include materials that the child can use alone, together with parents or in school. The initiatives also include a special website for teachers with ideas on how to include financial literacy in their teaching.

Need for education
From the age of three or four, children often ask questions about money and its value. We know this from a study that Danske Bank Group commissioned from a research institute. The study also shows that more than one out of five children has a poor understanding of the value of things and does not know where money comes from. Another study shows that 84% of children from 10 to 15 think it would be interesting to learn about money in schools. Furthermore, 93% of the children receive pocket money.

These results show that children have their own money and have an interest in learning about money. For these reasons, we wish to give children a basic understanding of the value of money, of how it is earned and saved, and of how to prioritise spending.

In 2013 we launched the Moneyville game as an app for iPad and iPhone, making it even more easy for children to play Moneyville. 


Last updated 6 February 2014  

Initiatives for children

Website for 5-9 year olds
Read more about the website

Moneyville includes advice for parents and educational materials for teachers. Mobile and tablets versions have been launched in 2013.
Website for 10-15 year olds
Read about Control Your Money

This interactive website is based on the national mathematics and personal finance curricula for schools in six countries.
Survey of parents of 5-7 year olds

Download the survey of parents (747 KB)

Are 5-7 year olds too young to learn about money? Read the survey of parents of 5-7 year olds.

Survey of 10-15 year olds
Download YouGov Zapera's survey (2.6 MB)

Do 10-15 year olds want to learn about money in school? Read the survey of 10-15 year olds.


Head office

Danske Bank Group
Holmens Kanal 2-12 1092 Copenhagen K

Find us on a map

Call us at any time

33 44 00 00

Send us a mail More contact info

Direct contacts for

Investors Job seekers Journalists Shareholders Suppliers Corporate Responsibility