In the past year, we have seen a strong increase in interest in educational initiatives on personal finance for children and young people. At Danske Bank, we want to form partnerships and share knowledge in order to broaden the scope of our financial literacy programmes. One example is our collaboration with the three young Danish authors of the book Boost your finances. Together with branch employees, the authors held a total of 18 presentations on managing personal finances in 2012 and 2013. The presentations were held at upper secondary schools across Denmark. We will continue giving these presentations to help young people understand the importance of managing personal finances.
On the basis of the Dream On online game, students who took part in the presentations were encouraged to compete against other schools and challenge one another on their financial knowledge.
Partnerships with local authorities
Our branches are often contacted by local schools that are interested in hosting presentations on banking and financial literacy. We have therefore developed a range of materials that our employees can use to give presentations in schools. In 2012, we expanded this further and entered into a multi-stakeholder partnership in Denmark with Fredensborg Local Authority, Nordea and the Danish tax authorities to improve financial understanding among school children in the local community.
In 2013, we established a partnership with the municipality of Roskilde, Denmark, where Control Your Money served as the foundation for a four-week module on personal finance for children in the eighth class. The Roskilde local authority was very pleased with the collaboration and is expanding the project to include several more schools in 2014. We look forward to following the progress of the project and expect the first results on the learning effects to be ready by end of 2014.
We are pleased to see the growing interest in financial literacy and expect to establish similar partnerships in 2014.