Every year, the Group conducts a survey to ascertain the satisfaction, motivation and loyalty of all its employees. The purpose of the survey, which is based on a European model known as the European Employee Index, is to identify the need for HR efforts in the coming years. When the scores do not meet expectations, the local managers – supported by the HR staff – must initiate activities to improve employee satisfaction.
In 2011, we started measuring social capital, which is an indicator of fairness, trust and cooperation. Like the employee satisfaction score, the Group's score for social capital in the employee opinion survey was also high in 2014: 82.
Read more about social capital.