Through Prospera’s annual survey, customers have ranked Danske Bank Markets as an overall no. 1 in equities in Denmark and no. 1 in all 3 sub-categories - Research & Advisory, Execution and Corporate Access. Results also show that Danske Bank Markets has gained a significant market share of 30%.
The well-known Swedish company Prospera conducts the Equities Denmark survey once a year, where more than 60 institutions participate to rank the 10 largest Danish stock brokers.
This year, Danske Bank has moved from an overall no. 2 position last year to a no. 1 position in 2014.
Henrik Mikkelsen, Global Head of Equities at Danske Bank is naturally pleased with the result:
“Our top priority is to deliver value for our customers. We are delighted that the customers have voted us number one in this survey, and we take it as a big pat on the back. But we will not rest on our laurels but continue to strengthen our services so we can support our clients in the best way possible, every day.”
The overall equity ranking is made up of 3 sub-categories, with a weighting of 49% from Research & Advisory, 21% from Execution and 29% from Corporate Access.
This year, some new sub-categories were added around events in Corporate Access.
Of the 72 institutions invited to respond to the survey, 63 responded resulting in a very high response rate of 80%.
Danske Bank Markets have maintained the number 1 spot in Tier 1 overall from last year, and have moved from a number 2 ranking to a number 1 ranking in All Institutions.
Customers rated the most important sub-category in Research & Advisory to be ‘Sales Personal Contacts’ where Danske Bank also received the number 1 position.